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Interview with Key Leader: Ramona Curtis

PR Team: Please introduce us to the African American Leadership Organization
 
Ramona Curtis, Co-Founder: We are a new organization, we don't have any prior brochures, but we have some background information for you. We started this year and have established a mission and a vision for our organization. Its particularly an African American organization that is getting at the African-American issues in the community. We are getting ready to host a health forum and we would like to have a brochure and marketing tools when we are having meetings and other activities. We would like a web page, our office has a website, so we would like to like a web page. Our market is the Greater Waco Community but our emphasis is in the African American community, so we have partners everywhere.
 
Ashley Thornton, Co-Founder: A really important part of it is one of the main purposes of it is to bring all the existing African American organizations together, that its not so much a new thing. This is a mechanism to pull together organizations.
 
PR Team: As far as social media goes, are you wanting to create Twitter, Facebook, Linkedin…etc
 
Curtis: Yes, yes, yes. We have a Facebook page and we will give you the passwords to that. We don’t tweet, but we would love to.
 
PR Team: It would be interesting to follow these organizations you are trying to pool together, and retweet their information to raise awareness. What are these organizations you want to pool together?
 
Curtis: All of the Black Greek letter organizations, The Links Corporation, Jack and Jill Inc., NAACP McLennan County Chapter, Cen Tex African American Chamber of Commerce, and the Black churches.
 
PR Team: As far as the name goes, is this something you are happy with?
 
Curtis: Yes, we are going to stick with that. We looked at other programs that were like this throughout the nation and we landed on the African American Leadership Organization. We are trying to create partnerships, so this isn’t just another Black organization. Each of these organizations has initiatives on health, education and leadership and we are trying to collaborate these efforts.
 
PR Team: As far as a slogan goes, do you have a slogan?
 
Curtis: No we don’t. When we talk about the African American community we look at is three different ways. We look at it as a community of self, empowering black people as a whole in McLennan County, and then we also look at empowering geographic locations.
 
Thornton: At the beginning we were really talking about the difference between being a leader in the African American community and being a leader in the community who is an African American.
 
PR Team: Well we will get started on this campaign and keep in touch.  

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